Case Study: Maybe Interactive's Western App
Transforming Eastern romance game content into a Western hit: $1M+ revenue, 1M+ views, and a new franchise.
Case Studies
UX Case Studies showcasing how I helped companies raise $50M+ in revenue, earn 72M+ downloads, and drive user conversion by 4x.
UX Writing Samples
Samples for conversation design, user flows, interactive prototypes, macrocopy, microcopy, and related UX/UI examples.
Web Copy - Healthtech Wearable Device
Unsolicited redesign of Abbot Health's Lingo Biowearables web copy.
Conversation Design - AI Healthcare Chatbot
Copy for a consumer-facing AI healthcare chatbot. Contains a usual case and a corner case.
In-App Purchases, Tooltips, and Banner Texts
In-game purchases, tooltips, and banner text examples written for Maybe: Interactive.
Marketing and Social Media Copy
Marketing copy for mobile apps. My body of work includes high-engagement short-form copy, long-form copy, push notifications, banners, and in-app purchase advertisements.
I love studying user data and A/B testing ad copy for stronger conversion, monetization, and retention rates.
Blog Sample - AI Tools Article
Blog sample for a an AI Tools writing test.
Social Media Campaigns - ToolBank and Chapters: Interactive
Social media campaign examples for a nonprofit social media page and a mobile game.
Marketing Copy - Social Media and In-App
Marketing blurbs for Maybe: Interactive. I supervised the art direction, wrote copy for social media and in-app selection, and drove conversions 4x.